About Brown Joy
Encouraging the importance of representation, worthiness, and normalcy by highlighting and featuring Black and Brown characters in everyday products such as stickers and other industries where Black and Brown people are not commonly seen.
Founder & Owner
Brown Joy was created by Charminta Brown. Charminta Brown is a mother to a beautiful daughter named Joy. Charminta always wants Joy to see herself in everything positive specifically in children’s products. For example, every time Charminta would take her daughter Joy to the Pediatrician, Dentist office, or business that gave children stickers, Joy would always receive stickers of animals or of characters that do not look like her. Charminta was exhausted from witnessing the lack of representation in sticker selection, so she decided to create Brown Joy where Black and Brown characters can be showcased in everyday items we love and enjoy.
Purpose
Brown Joy wholeheartedly believes that all children need to see positive images of Black and Brown characters. Our purpose is to create images that showcase Black and Brown characters to increase recognition. Due to the scarcity of Black and Brown characters portrayed on children's products, we believe it is crucial to create a space for diversity and inclusion to promote representation, worthiness, and normalcy of Black and Brown people. Brown Joy is a Black Women Owned Business that is on a mission to display Brown Joy characters on children’s products to promote cultural competence
Brown Joy's Pillars
Representation
There is a necessity for Black and Brown children to see more positive images of characters who look like them. Brown Joy characters provide the acknowledgement needed to build and increase confidence, courage, and connection.
Worthiness
Black and Brown children need to be shown that they are valued. Brown Joy characters portray images that increase self-esteem and worthiness.
Normalcy
Cultural competence provides transforming views about difference. All children will benefit from Brown Joy products to create normalcy amongst the images of children.
Follow Us on Instagram
See more on our Instagram. Follow us at @BrownJoy.co for more.